JAM Card™ users at the heart of new NTA accessibility campaign
Pictured from left: Amy Dowley, JAM Card Ambassador, Anne Shaw, NTA CEO, Maeve Monaghan, NOW Group CEO and Jamie Tanguy, JAM Card Director and Ambassador.
JAM Card™ is proud to continue its partnership with the National Transport Authority (NTA) as the 2026 JAM Campaign launches across the Transport for Ireland (TFI) network, marking seven years of working together to make public transport more accessible and inclusive.
The campaign continues to raise awareness of JAM Card and the difference that a little extra time, patience and understanding can make for people with hidden disabilities and communication barriers when travelling.
Seven years of JAM Card across the TFI network
JAM Card, which stands for “Just A Minute”, provides a discreet way for people with learning difficulties, autism or other communication barriers to let others know that they may need a little extra time, patience or understanding.
JAM Card is accepted across services nationwide, with passengers able to use either a physical JAM Card or the free JAM Card App.
Introducing the new ‘Ramp Please’ card
As part of this year's campaign, a new “Ramp Please” card has also been introduced.
The new card gives passengers with disabilities a discreet, non-verbal way to request a boarding ramp when travelling on TFI bus services. It was developed following feedback and requests from NTA Disability User Groups, reflecting the importance of listening to the experiences and needs of passengers when improving accessibility
Supporting more confident and independent travel
Speaking at the campaign launch, Anne Shaw, Chief Executive Officer of the NTA, highlighted the role JAM Card continues to play in making public transport more inclusive:
“The JAM Card empowers people to travel with greater confidence and independence, while fostering understanding and kindness across the network. Alongside the introduction of the new ‘Ramp Please’ card, it reflects our ongoing commitment to listening to passengers, removing barriers, and creating a transport system where everyone feels welcome and supported.”
Maeve Monaghan, CEO of NOW Group, welcomed the continuation of the partnership:
“We are thrilled that the NTA are continuing to support the JAM Card initiative across the transport network in Ireland. Making it easier for JAM Card users to travel on public transport makes a big impact to the lives of those with hidden disabilities. We are incredibly thankful for the NTA recognising the importance of one of the leading accessibility and inclusion tools for its service users.”
Find out more about JAM Card
JAM Cards and “Ramp Please” cards are available from TFI operators across Ireland or can be requested through the TFI Customer Contact Centre.
You can also find out more about JAM Card and download the free JAM Card App at jamcard.org.
The Just a Minute (JAM) Card is a simple and discreet tool provided by the NOW Group that allows people with learning difficulties, autism or other communication barriers to signal that they need a little extra time or patience. It is available as both a physical card and a mobile app, providing an easy, silent way for individuals to communicate their needs. There are currently 228,000 JAM Card users worldwide.
