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  • Writer's pictureGerry Monaghan

Public transport on the way to becoming ‘JAM Card Friendly’

Updated: Oct 18, 2021

Dec 11, 2019

The National Transport Authority has announced today the introduction of the JAM Card on all public transportation platforms. The JAM Card is a social innovation from NOW Group, an organisation based in Belfast, which allows people with a learning disability or a communication barrier to indicate easily and discreetly that they might need ‘Just AMinute’ when accessing public transport.

Passengers with a learning disability, autism, or any other communication barrier can simply show the driver their JAM Card to convey that they might require a little more time and understanding. The NTA’s aim in introducing the JAM Card is to continue in its efforts to make public transportation safe and accessible for all passengers, regardless of their circumstances.

JAM Cards are available in the standard card form or as a smartphone app for ease of access, and are used by over 35,000 people in the UK and Northern Ireland on public transport as well as in shops, restaurants, and other public spaces. Drivers on all Transport for Ireland platforms have been adequately trained to recognise JAM Card, ensuring that Ireland is on the journey to becoming fully JAM Card-friendly.

Anne Graham, CEO of the National Transport Authority, said: “We are proud to partner with NOW Group in this fantastic initiative, one that will make getting around the country easier and more comfortable for everyone. Public transportation can be overwhelming at times, and the JAM Card allows users to signal to drivers in a discreet and dignified manner that they might need ‘Just A Minute’. We hope that using the JAM Card will help passengers to feel more confident when using public transport.”

Shane Ross, Minister for Transport, Tourism, and Sport, said: “The JAM Card will have a wholly positive effect on public transport, not only for those who use the card but also for drivers and other passengers. Disabilities and communication barriers are often invisible, and the JAM Card will help the general public to be more patient and understanding when interacting with others on public transportation. I am delighted to back this initiative alongside the NTA and NOW Group, and look forward to its certain success.”

Maeve Monaghan, CEO of NOW Group, said: ‘We’re delighted to partner with the NTA to bring the JAM Card to public transport users across Ireland. We work to improve access to jobs and services for people with learning difficulties and autism. Our participants developed the JAM Card so to see the scale of staff training and promotion to customers across the transport network is a great boost to them. It is proof that they came up with a truly innovative idea and that JAM Card training is a great way to improve customer service for all businesses.”

To get a JAM Card, users can request one directly by visiting the JAM Card website and filling out the request form.

JAM Cards will also be available at the following Iarnród Éireann stations:

• Connolly Station, Dublin

• Pearse Station, Dublin

• Heuston Station, Dublin

• Kent Station, Cork

• Ceannt Station, Galway

• Colbert Station, Limerick

• Plunkett Station, Waterford

• MacDiarmada Station, Sligo

The JAM Card is also available as an app for Android and iOS.



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