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  • Writer's pictureGerry Monaghan

DFI Beds trains staff in the use of JAM Cards

Three people holding JAM Cards at the DFI Beds store in Newry
Business Development Manager with the NOW Group, Nicola Tipping; DFI Beds Brand Ambassador Erin McGregor, and Brian McCann, Managing Director of DFI Beds

DFI Beds, Ireland's leading online bed manufacturer, has taken a significant step towards inclusivity by ensuring that its entire workforce is trained to be 'JAM Card Friendly'.

The 'Just A Minute' (JAM) Card, created by NOW Group, a social enterprise based in Belfast, enables individuals with learning difficulties, autism, or communication barriers to discreetly communicate their need for a moment of patience when using various services, including shops, public transport, and now, DFI Beds.

DFI Beds is proud to be the first furniture company in Ireland to have all its staff complete the JAM Card training. With over 145,000 users, the JAM Card is available as a free plastic card or a mobile phone app.

Starting today, customers visiting DFI Beds can present their JAM Card to any member of staff, signalling that they require a bit more time or assistance while making their bed-related transactions.

The company has invested in training employees in its headquarters and retail stores to effectively recognize and respond to JAM Card holders. This valuable service will be actively promoted throughout the DFI Beds' organisation.

Managing Director of DFI Beds, Brian McCann expressed his belief in the benefits of the JAM Card initiative, saying:

"Simple as it may be, the JAM Card has the power to reframe the experiences of individuals facing communication barriers. We understand that seemingly routine tasks, such as entering a furniture store, can be intimidating for some individuals, impacting their emotional well-being and confidence. By embracing the JAM Card, and ensuring our staff are trained to respond appropriately when presented with a JAM Card, we aim to create an accessible and welcoming environment in our store and showroom, ensuring the comfort of every customer and employee."

Speaking about JAM Card certification, Business Development Manager with the NOW Group, Nicola Tipping, adds: “We are so pleased that DFI Beds has partnered with NOW Group to become JAM Card friendly and recognise the value of investing in training their staff to provide great customer service for people with both visible and hidden disabilities. Their adoption of the JAM Card initiative reinforces their position as a leader in the sector, setting an example for other providers to follow suit.

“It may be ‘Just A Minute’ but that extra time and understanding can really support and comfort those with communications barriers, helping to give them equal access to the services they need every day, like bed shopping.”

Nicola adds: “Since launching the JAM Card initiative in 2012, the scheme has been a resounding success with more than 2,500 organisations across the region participating in the training programme. With its non-verbal communication approach, JAM Card enables those with learning difficulties, communication barriers, and various disabilities to feel more comfortable and confident in social situations.”

As of August 2023, JAM Card is supporting over 142K card and app users all over the world and continues to raise awareness for both our users and JAM Card friendly businesses. For more information on how JAM Card can support you as an individual or as a business, v is it our website today.



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