Campbell Financial Becomes First Mortgage Brokerage to Join JAM Card Initiative

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We are delighted to welcome Campbell Financial as the first mortgage brokerage in Northern Ireland to become a JAM Card Friendly Business.

By completing JAM Card training, the Campbell Financial team are now equipped to better support clients with invisible disabilities, neurodiversity, anxiety, or communication barriers – ensuring that mortgage advice, and ultimately home ownership, is more inclusive and accessible.

Founded by Sheena Campbell, an experienced mortgage broker and proud ADHD business owner, Campbell Financial is built on compassion and clarity. Their decision to join the JAM Card Initiative reflects a strong commitment to disability awareness and person-centred support within the financial services sector.

“The JAM Card was designed to give people a discreet way to ask for more time and understanding,” says Nicola Tipping, JAM Card Business Development Manager. “By embracing this training, Campbell Financial are helping to remove barriers in a sector that can often feel intimidating or overwhelming.”

This milestone sets an important precedent for the industry and demonstrates how small changes in approach can make a big difference for clients navigating complex financial decisions.

We are proud to partner with Campbell Financial on this journey and look forward to seeing more businesses follow their lead.

Learn more about the JAM Card and how to become a JAM Card Friendly business: www.jamcard.org