Vodafone announces new partnership with JAM Card and NOW Group, reinforcing inclusion and diversity commitments

Maeve Monaghan CEO JAM Card, Brian Mullen JAM Card and Vodafone team

Vodafone has announced a new partnership with JAM Card and NOW Group, becoming Ireland’s first JAM Card friendly mobile retailer. This partnership enables customers with invisible disabilities or communication barriers to tell staff in Vodafone 86 stores nationwide that they need extra time and understanding in a private and easy manner.

The JAM Card (Just A Minute) allows people with invisible disabilities to discreetly request patience during daily interactions—whether in stores, on public transport, or elsewhere. More than 1 in 5 potential consumers have a disability, and it is estimated that almost 1 in 5 people of working age has a disability.

As a JAM Card partner, Vodafone will provide tailored eLearning training for all retail teams, equipping staff with the skills required to support people with visible and invisible disabilities. Vodafone retail staff will be trained to recognise and respond to the JAM Card, enhancing customer service in 86 stores, making in-store experience less daunting and more efficient for shoppers with non-visible disabilities, whilst fostering a culture of understanding and neurodiversity across Vodafone.

Welcoming the partnership, Jenny Hayes, Head of Consumer Sales at Vodafone, said: “At Vodafone, we want to make sure no one is left behind. Over the coming weeks, we will work closely with our retail teams and JAM to make sure our staff are equipped with the correct training to recognise JAM Card users nationwide, providing them with support they need. Uplifting our ‘Inclusion for All in the Digital World’ initiative, this partnership is a meaningful step towards breaking down barriers, ensuring that everyone who enters a Vodafone store feels welcomed and supported.”  

Aligning with Vodafone’s Diversity & Inclusion (D&I) policies, the partnership complements initiatives already in place, such as the retail stores’ sensory hours, which are from 9-11 am every Wednesday. All Vodafone retail stores will feature JAM Card signage to highlight this service, setting it apart from competitors who do not currently offer this support.

JAM has seen significant growth, with 180,000 JAM Card users since it first launched in 2012. Leading global brands are choosing JAM Card to make their workplaces more inclusive, efficient, and happier. Developed for and by people with disabilities, the JAM Card is easy to use and discreet, making it the go-to choice for thousands of businesses. 

To learn more about JAM Card for Business go to https://www.jamcard.org/for-business