JAM Card Takes Centre Stage at the National Concert Hall

The National Concert Hall (NCH) in Dublin has officially launched a new partnership with JAM Card, marking a significant step in making cultural and performance spaces more inclusive for people with neurodiversity, autism, and other hidden disabilities and laying down the gauntlet to other venue across Ireland to do the same.

The event was attended by NOW Group staff, JAM Card Ambassadors, and government representatives, with Minister of State for Disability, Norma Foley TD attending as a special guest.

The JAM Card (‘Just A Minute’) allows users to discreetly communicate that they need a little extra time and understanding in customer-facing situations, and almost 200,000 are now using the JAM card in their everyday lives. With its adoption, the National Concert Hall, one of Ireland’s most iconic cultural venues, has reinforced its commitment to accessibility and inclusion.

Maeve Monaghan, CEO of NOW Group, said:

“The JAM Card is all about making every day experiences more accessible and enjoyable for those who need a little extra time. We were delighted to work with the National Concert Hall to ensure that everyone can feel welcome in one of Ireland’s most important cultural spaces. This partnership shows what’s possible when organisations take inclusion seriously, and we hope it inspires many more to follow.”

The partnership between JAM Card and NCH will include staff training, awareness initiatives, and ongoing engagement to ensure the scheme has maximum impact. It is expected to set an example for other arts and cultural organisations across Ireland.